Today is Black Friday, when the annual Christmas shopping season begins with bargain-hunters duking it out over some Chinese-made gewgaw or another in the store aisles, and as usual we’ll pass on the ritual. This is expected to be the first Christmas when on-line sales surpass those in the old-fashioned brick-and-mortar stores that you have to drive to and walk into and then interact with other people, but we’ll also take a pass on that.
As much as we resent all the current stores on the east and west sides of town for driving away Gateway Sporting Goods and Reader’s Bookstore and all the other locally-owned retailers who used to transform downtown Wichita, Kansas, into a winter wonderland during our youth, we don’t want to see them driven away by the computer or other newfangled device you’re using to read this. That would leave a lot of empty buildings, and a lot of unemployed shop clerks, and what with the drones Amazon is already using and the driverless trucks that Google is threatening to unleash it’s hard to see what space-filling businesses and jobs the new economy might offer them.
Such potentially dire economic consequences aside, the technological tectonic shift that’s expected to occur this Christmas season has a cultural effect we also don’t care for. Although today’s stores lack the personal touch of the mom-and-pop operations we so fondly recall, there’s still something to be said for driving to a store and walking into it and interacting with other people. The drive takes you past places that evoke fond memories and gives you a chance to hear the local radio, and if you don’t get hit by a car the walk across the parking lot is healthful, and maybe it’s just a Wichita thing but we find that most of our interactions with other people are generally quite pleasant and often have a very salutary effect on our mood.
Somehow, despite the crass commercialism and creeping secularism of this modern age, people always seem to become more pleasant to interact with the closer it gets to Christmas. Lay off the Black Friday sales or the Cyber Monday bargains, hunt down some fascinating shop some local oddball opened, and it might just instill some Christmas spirit. We also suggest you call your far-away family rather than texting them, and meet face-to-face if at all possible, and gratefully accept any invitations you might receive to a holiday party, and except for your daily visits here spend less time looking at some sort of screen.
There’s no fending off progress, even when it goes too far, but we’ll be damned before we go along with it.
— Bud Norman