The Pew Research Center has released its annual assessment of the state of the news media, and it should come as a surprise to no one that it finds the news business in sorry shape.
Newspaper circulation is down to the lowest level since 1940, which was when they started keeping track and there were 200 million fewer people in America, and naturally revenues are also falling. Viewership of local television newscasts and the over-the-air network broadcasts are also down, although revenues have somehow improved. Cable news viewership and revenue rose, but only slightly.
There’s no reason to expect any improvement in the near future, as by now the decline seems self-perpetuating and accelerating. Lower revenues lead to smaller newsrooms putting together less news, usually at a steeper subscription price, which in turn leads to further declines in readership and more layoffs and even less news. There are already large American cities such as Pittsburgh and Birmingham that have no major newspapers at all, and we expect there will be more of them in the next few years.
Those who regard the media as enemies of the people might be pleased to hear it, but they should be careful what they wish for. With no one keeping a close eye on your city hall and county building and state capitol the people inside will probably be more tempted by whatever corrupt bargains come their way, and you won’t be able to object to their dumbest decisions until after they’re a done deal. You’ll cast your votes to replace the bums without knowing much about who you’re putting in. Like it or not, you need the news, and you’ll miss it when it’s not around.
Go ahead and say the news media is in decline because of its dishonest “fake news” ways, and figure you can get your information straight from President Donald Trump’s “twitter” feed, but that’s bunk. Most people who go into journalism are left-leaning, to be sure, and that sometimes affects their reporting in infuriating ways, but they very rarely just make things up, are usually quickly caught by their colleagues when they do, and an astute reader can discern the double-sourced facts according to their own bias. In most cases, it’s more reliable than Trump’s “tweets.” The rapid decline in journalism’s fortunes, we believe, mostly isn’t the journalists’ fault.
Way back in the Gutenberg era when we broke into the newspaper racket as college dropout copy boys, newspapers were thick and cost a mere 25 cents, and it was a grand and essential bargain at that price. Your daily newspaper was the only way to know where your favorite baseball team was in the standings, how that hot stock pick you bought into fared on the markets, what the weekly weather forecast was forecasting, and there was “Peanuts” and “Blondie” and crossword puzzles and coupons worth well more than 25 cents. Newspapers were black and white and read all over, even by those apolitical types who don’t much care what’s going on at City Hall or in Washington, D.C., although they’d occasional read the stories as well.
This infernal internet machine changed all that, for both better and worse. It provides access to The Wall Street Journal and New York Times and Washington Post and a wide variety of publications closest to whatever local story has become national news, and you can read well considered opinions worth considering from across the political spectrum, along with all sorts of far-right and far-left conspiracy theorizing that might just turn about to be true, but the marketplace is so widely dispersed that profits are hard to come by for even the best of the news providers. There will always be a certain demand to know what’s going on, but it’s hard to build a business model on it.
We’ve also noticed there’s less demand to know what’s going on in the big, wide world. People seem more interested in what’s on their text messages and the Facebook pages they’re constantly looking at on their hand-held mesmerizers, and care less than ever about what’s going at city hall or the county building or in Washington, D.C. Even talk radio is seeing a decline in ratings, and Trump is fuming that that his “Twitter” following has been cut down by the period attempts to eliminate “bots.” Perhaps that has something to do with the rather dull prose and apparent biases of so many journalists, but it’s also a failure of America’s educational system and our self-absorbed culture, and the politicians who encourage cynicism about the very possibility of objective truth aren’t helping.
Keep your eye on the news, we urge, and don’t be such a cheapskate that you won’t pay an inflation-adjusted price to keep it going. Be skeptical about whatever you read, whether it’s in a newspaper or internet publication or a presidential “tweet.”
— Bud Norman