Harley-Davidson has long made the motorcycles of choice for American cops, criminals, and male middle age crisis sufferers, and ranks with Louisville Slugger baseball bats and Fender electric guitars and apple pies as one of America’s most all-American products. Nonetheless, President Donald Trump now regards the company as one of his enemies in the world trade war he’s waging.
It all started with Trump imposing punitive tariffs on imports from the European Union, which predictably resulted in the EU imposing retaliatory tariffs on certain industries in the states that cast their electoral votes for Trump in the last election. Wisconsin was one of those states, and the Milwaukee-based manufacturer of the only significant American motorcycle was hit with tariffs that would raise the cost of their product by than $2,000 in the company’s second-biggest market, which predictably resulted in Harley-Davidson’s announcement that it would avoid the tariffs by building motorcycles for the European market in Europe.
Which predictably resulted in a series of “tweets” by Trump denouncing the company as un-American, threatening to impose new taxes “like never before” on it, and predicting its American customers will soon go bankrupt as its customers go elsewhere.
All of which, of course, is balderdash. Harley-Davidson’s decision to build motorcycles in Europe is the predictable self-interested economic response to the predictable consequences of Trump’s ill-advised trade war, which seems pretty American to us, and we’d note that Trump and his favorite daughter have long had the products they peddle manufactured in other countries for far less necessary reasons. Presidents are restrained by the Constitution from levying taxes on their political enemies, and even if Trump persuaded Congress to do so it would be a bill of attainder that is explicitly unconstitutional and downright un-American. If Harley-Davidson’s proudly American customers do decide to choose another motorcycle to show their solidarity with Trump, they’ll almost certainly wind up buying a German or Japanese model and paying much more for it because of Trump’s tariffs.
Pretty much everything about Trump’s trade war against the world is similarly stupid. Those employed in the steelmaking industry might benefit, but those employed in the more numerous steel-using industries are going to take a hit and anyone who buys a Harley-Davidson motorcycle or anything else made with steel is going to wind up paying much more for it. The Kansas wheat farmers and airplane-makers around here who rely on lucrative export markets to get by are going to take a hit from all the retaliatory tariffs, too, and so will all sorts of workers in all sorts industries that don’t need Trump’s protection and aren’t in his favor.
The post-World War II order that everyone agreed to at Bretton Woods and established a global market doing business with the Yankee dollar as the reserve currency unit has brought about an unprecedented era of global peace and prosperity, and despite all the ups and undeniable downs along the way America is also better off. Trump is convinced that by his sheer Nietzche-an power of will he can negotiate the rest of the world into cutting up the post-war world order goose and giving America all the golden eggs, though, and he seems to have persuaded a significant number of fans that he can.
At one of his continuous campaign rallies on Tuesday in West Columbia, South Carolina, Trump got big laughs by insulting an outgoing Republican South Carolina congressman and a dying Republican Senator and former Republican presidential nominee who haven’t been properly obeisant to the president, as well as a couple of late-night television comedians who constantly lampoon him. He also got big cheers for promising an escalated trade war against Germany, which he blames for selling more cars in America than America sells in Germany and thus creating a trade deficit, which he considers an unforgivable offense, even though everybody runs a trade deficit with somebody, which is how the world works.
The crowd loved it, even though the biggest employer by far in the nearby and thriving town of Greenville is Bavarian Motor Works, which is as iconically German as Harley-Davidson is iconically American. Those low-paying sweat-shop textile mill jobs South Carolina used to get by on have long since been outsourced to even the lower-wage and less-regulated countries where Trump and his favorite daughter have their branded neckties and women’s apparel made, but the state is by far better off with BMW running its biggest factory in the state, and why those rally-goers have more faith in Trump than the post-war world order that has brought them such peace and prosperity is hard to explain.
We have no particular affection for Harley-Davidson motorcycles, as their customers regularly interrupt our conversations on the local taverns’ outside drinking areas with their loud flatulence, and the last time we rode a motorcycle was decades ago and on one of those Japanese “rice burners,” but we’re now rooting for this iconic American brand and the rest of the world in their war with Trump.
— Bud Norman