Tragedy, Obituaries, and the Public Relations Fallout

Life itself is ultimately tragic, as our jaded souls know all too well, but the news from the past few weeks have brought more than usual amount of tragedy.
Two historic hurricanes brought death and devastation to densely populated parts of Texas and Florida and the U.S. Virgin Islands and pretty much wiped out a few Caribbean countries you probably couldn’t name, two successive earthquakes killed hundreds in Mexico and therefore went largely unnoticed in America, a third deadly hurricane left Puerto Rico flooded and without power or potable water, and a severely troubled soul in Nevada killed at least 59 of his fellow human beings and wounded more than 500 others. Not to mention the sudden plausibility of a nuclear exchange with a nutcase dictatorship in North Korea, the normal and quotidian slaughter on America’s streets, and the names you can’t help noticing for some personal reason in the always full obituary page.
That’s an awful lot of tragedy to comment on, especially if you want to do so with the requisite respect and dignity and humility, and we’d never be so boastful as to claim being up to the job. Therefore the job instead falls on President Donald Trump, who is not known for being respectful or dignified or humble, and as much as we hate to cast stones we think he could have handled it better.
The historic hurricanes went about as well as can be expected in Texas and Florida, with the long and arduous rebuilding process and the requisite federal assistance coming along so far and so good despite all the legislative rigmarole, and except for the usual unpersuasive carping about climate change there was no way to blame Trump for the storms. Trump seemed to be taking a bit too much credit for things going as well as can be expected, with not enough credit given to the state and county and civic officials and plain old citizens who were pulling one another out of the water, but other than that he did well enough.
After that hurricane in Puerto Rico, however, Trump gave his critics plenty to work with. Trump “tweeted” boasts about how the governor of Puerto Rico had praised the federal response, but his Homeland Security secretary described the federal response as a “good news story,” so when the mayor of Puerto Rico’s capital and most populous went viral with her answer that its a “people-are-dying” Trump wound up in another bad news cycle. Trump “tweeted” his criticism of her leadership abilities, but the unfriendly media had footage of her wading in chest deep water while Trump was hosting a fancy golf tournament, and the three-star general who turned around President George W. Bush’s Hurricane Katrina disaster was on the ground in Puerto Rico and noting the difference, and Trump continued to “tweet” about Puerto Rico’s debt and effect on the American budget and an insinuation that Puerto Ricans are too lazy to save themselves from nature’s fury.
As bad as the public relations disaster was for Trump, he was temporarily rescued by all the media attention paid to that troubled soul who killed at least 59 people in Las Vegas and the wounding of at least 500 others. Trump offered a a very respectful and dignified and humble statement about the victims, lowered all the nation’s flags to half-staff in honor of the victims, and handled the tragedy as well as can be expected. He put off the inevitable debates about gun control to another day, which is probably the best that can be expected, and until that inevitable debate happens we think he did well enough.
Trump was in Puerto Rico on Monday to convey his sympathy to the quasi-Americans on the island, though, and that gave all his critics even more work to with. He once against boasted about how the governor had praised the great federal response, this time with looking rather embarrassed as he sat beside him, and made a joke about how much Puerto Rico was costing America that left everyone looking pretty darned embarrassed, and boastfully compared the death toll of 35 — which he understated at 16 — to the thousands of deaths of deaths that resulted from a “real catastrophe” such as fellow Republican President George W. Bush’s Hurricane Katrina, which actually resulted in slightly fewer than a thousand deaths. He was overheard offering praise to a ran Puerto Rican for the mayor of the island’s capital and most populous city, and had an awkward handshake with her, but we doubt it played well with anyone in Puerto Rico and Americans other than Trump’s most loyal supporters.
Puerto Rico has in fact racked up an irresponsible debt, neglected to maintain up-to-date electrical grids and plumbing systems and other crucial infrastructure, and that plucky and telegenic if crazily leftist mayor does bear some responsibility for that, but with the island still largely without power or potable water this seems an inappropriate time to bring that up. The Puerto Ricans and the rest of the Democrats can also plausibly argue that past American laws that made them a temporary tax haven for foreign investment enticed them to rack up all that debt, that a later American law denying them the same bankruptcy protections afforded to other American jurisdictions and certain Trump casinos had made the debt unsustainable, so it’s a complicated debate that’s best left to less emotional times.
When Trump touches down in tragic Las Vegas the inevitable debates about gun control will still be best left to less emotional times, and we hold out hope he’ll strike the right note with a respectful and dignified and humble tone in a scripted and stuck-to speech. The victims were all country music fans, even the mainstream media has found that all of them were sympathetic no matter what you think of country music fans, so we count on Trump being appropriately respectful and dignified and humble. That inevitable debate about gun control will hang over the event, but Trump should be able to delay that for at least a respectful interval, but there’s going to be some serious arguments about the commercially-available ways to convert to semi-automatic to more-or-less automatic weapons that will be hard to win.
Despite all the tragedy we note that many of our Facebook friends are also focused on the death of Tom Petty, who was a rock ‘n’ roll star of some note, so we’ll take a moment out of these past few dreary months to note his passing. We were never such ardent fans as so many of our dear friends, but Tom Petty and His Heartbreakers did cut more than a few true blue rock ‘n’ roll tracks we remember well, and along with everyone else we mourn his passing.
Not so long ago we were at a local dive and ran into an old friend with excellent musical taste, and she recommended we check out an obscure guy named Charles Bradley, who turned out to sing sweet soul music the way remembered it from the glorious but tragic late ’60s and early ’70s. Looking up this valuable information we also discovered that Bradley had died last months after 68 tragic years of life, just a couple of years of slight recognition for his musical talent, and we also mourn his passing. Before he died he sang a song called “Why Is It So hard,” and for now we’re finding it more comforting than anything Trump or any of his critics might say.

— Bud Norman

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