The Super Bowl and the Changing of the Seasons

Football season finally came to an unexpectedly dramatic end on Sunday, so we’re now only a few long weeks away from pitchers and and catchers reporting to baseball training and other harbingers of spring, and on Saturday the Wichita State University Wheatshockers played their best basketball of the season against their only serious rival in the Missouri Valley Conference and looked as if they’ll keep us watching well into March Madness. Our nearly as beloved Kansas State Wildcats won a road game against the second-or-third ranked Baylor Bears, the hated but secon-or-third ranked University of Kansas Jayhawks lost to Iowa State University, and for the most part sports provided us a pleasant distraction from politics here on the Kansas plains.
Although the game turned out to be a compelling come-from-behind and history-making victory by The New England Patriots over a worthy Atlanta Falcons squad, we don’t expect that Super Bowl LI set any ratings records. The past season has seen declining viewership across all the networks that have paid dearly for the broadcast rights, attendance and arrests for drunk and disorderly behavior at the stadia have been down almost league-wide, and even on Super Bowl Sunday none of our friends at church nor the more more unchurched friends we called in search of a Super Bowl party evinced much interest in the game. Some say that the second-string quarterback on a second-rate San Francisco Forty-Niners squad’s refusal to stand for the national anthem had something to do with, other say that the league’s characteristically politically correct stand on that had ore to do with it, several callers to sports talk radio programs we’ve heard it blame it on all the interminable video reviews and annoying advertisements that prolong less than hour of actual play through more than three hours, writers in sophisticated magazines and lawyers in pending legal cases note all all the worrisome injuries to the brain and other important body parts that players seem to suffer every year, and we suspect that all of it had something to do with the public’s ennui.
Nor did the matchup offer much in the way of a proper storyline. The New England Patriots were favored from the outset due to the record-matching number of Super Bowl victories they had won since coach Bill Belichick and quarterback Tom Brady first teamed up a million years or so ago, and by now most of the football-watching country was tired of that storyline. Belichick is an annoyingly snarling fellow who seizes every advantage no matter how it might skirt against the rules of the game, Brady is an annoyingly handsome fellow married to an annoying gorgeous underwear model, both had run afoul of the football establishment during the much over-inflated “inflate-gate” controversy, and it was all to political for a football to endure. Despite being in New England Brady is also an admitted friend of President Donald Trump, and has even been photographed wearing one of those red “Make America Great Again” ball caps, so we assume that the portion of the American sports-watching public that worries about all those worrisome injuries to the brain and other important body parts were also rooting against the Patriots. That meant they were de facto rooting for the Atlanta Falcons, and we can’t imagine that did the ratings any goods.
By half-time the Falcons were up to a seemingly insurmountable lead, and then came Lady Gaga for the big half-time show, and we expect that the intriguing combination nudged the Nielsen numbers a percentage point or two. So far as we can tell Lady Gaga is a popular song-and-dance entertainer, and according to numerous YouTube videos she’s also a shape-shifting reptilian alien who is part of the Illuminati that surreptitiously controls The New World Order, and we have to admit that she put on quite a show-biz performance, even by our MGM standards. There was some anticipation that she would make sort of anti-Trump political statement, but she opened with a surprisingly rousing rendition of “God Bless America,” warming our old-fashioned hearts with some Irving Berlin, then segued into “This Land Is Your Land,” which we recognized as a composition of Woody Guthrie, who was pretty much a Commie but also a through-and-through Okie as well, and we doubt that either Lady Gaga or any of her fans were were aware of the very subtle implications of this beloved American folk classic. The rest of it was a high-kicking extravaganza the likes of which you’d have to pay good money to see at a Las Vegas casino, and Mr. and Mrs. Gaga’s daughter Lady is indeed as leggy and musical a lass as you’d be likely to see there, and all in all we found it pleasantly apolitical.
The other big attraction of these annual Super Bowl spectacles is the advertisements, and for the most part they were dreary but at least apolitical. The same Budweiser beer-brewing company that usually provides uplifting scenes of Clydesdale horses hauling their product through nostalgic small town streets through driving snow storms had an already-viral spot of its German immigrant founder encountering anti-immigrant prejudice on his way to founding an iconic American brand, which is now majority owned by Brazilian investors, and there was no mistaking a slightly political slant to that. Some other company selling computer services or some such modern annoyance had an ad that was all about diversity, judging from all the diverse faces that kept matching together in modern Madison Avenue style, but we had the sound turned down at that point.
We also missed most of the Patriots’ remarkable and record-setting and argument-for-greatest-ever comeback, right up to the time when we tuned into watch Brady and the rest of the cast tie it up and then play out 20 or seconds of defense to bring it into overtime. At that point we figured that Belichick’s and Brady’s experience and all those million years or so of Patriot dominance would win out, if our 50 years or so watching grown men play this silly game told us anything, and sure enough that’s how it turned out. We expect that most of the country was disappointed by the outcome, no matter how it might be spread out around the Electoral College, and like most of us we weren’t at all enthusiastic about either team to begin with, and even such a compelling game seems to be losing some appeal, but at least it provided some distraction from the state of the world.

— Bud Norman

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